Resume ✍🏻

Creative Director at Critical Mass

New York, New York | November 2024 - Present

Twix, Skittles, Snickers, M&M’s, Quickbooks, DirecTV, Delta Faucets.

Associate Creative Director at Critical Mass

New York, New York | October 2021 - November 2024

Twix, Skittles, Snickers, M&M’s, Quickbooks, DirecTV, Delta Faucets.

Senior Art Director at R/GA

Austin, Texas | December 2018 - October 2021

Michaels, Nike, Tonal, Frito Lay brands, Crocs

Co-chair for WomanUp, an internal diversity initiative promoting events and conversations around gender equality.

Marketing Director at Flo Code

Austin, Texas | February 2019 - October 2022

Volunteer position outside of my 9-5.

Freelance Designer at Bed Bath and Beyond

New York, New York

October 2018 - November 2018

Art Director at Made

Boulder, Colorado

November 2015 - June 2018

TaxAct, Bright Health, and Clayton Homes.

BFA at Savannah College of Art and Design

Savannah, Georgia

Advertising BFA – 2015 graduate

Awards πŸ…

Silver Cannes Lion  | Creative Business Transformation category

Gold Effie | Retail Category

Gold London International Awards | Transformative Business Experience category

Skills πŸ€ΉπŸ»β€β™€οΈ

360 marketing campaigns β— ecosystem thinking + planning β— paid + organic social content β— pre, present, and post production ● DCO + automation ● new business pitches β— deck design β— adobe suite β— figma β— AI/midjourney ● creative team management β— cross discipline collaboration β— script writing ● and the occasional banger of a headline

Get in touch. πŸ’¬

carlainezsmith@gmail.com or LinkedIn