Crocs goes to new heights
For Croc’s launch of their new shoe, the Platform Croc, we created a fashion launch campaign. The Platform is elevated in style (and heel height), we created two totally different pieces of content with our influencers Natalie Dormer and Zooey Deschanel.
Team – Kendra Bergman
Natalie x Crocs
We created a hype film to take Crocs into the dreamy world of high fashion for their highest platform shoe yet.
Starring Natalie Dormer, we created a teaser video, a full length fashion film infusing b-roll and behind-the-scenes footage, and a launch program to tease the internet with what’s to come.
Zooey x Crocs
Zooey Deschanel starred in our launch video for our social media contest. We interviewed Zooey on her passion for stand-out style, and what it means to “Come As You Are”. Followers were then encouraged to share what makes them unique with #ComeAsYouAre for a chance to win a years supply of Crocs for them and a friend.
