Lactaid Milk Does TikTok

Potentially the best brief in the entire world – concept and execute Lactaid’s first paid ads on TikTok. Lactaid wanted to reach a  a younger audience who experience dairy discomfort (that’s uh…gas and bloating) and are likely lactose intolerant, but can’t yet admit it to themselves. They’re also not afraid to laugh about it on TikTok.

We created a suite of content that capitalizes on those familiar gut feelings and how your body feels when swap regular milk for Lactaid. Overall – our content created a higher rate of engagement compared to their previous ads on the platform.

Here are the highlights.