Michaels is here for the makers.
The people who take ordinary supplies and turn them into amazing, one-of-a-kind pieces of art. They are our catalyst for our brand – their unique processes, die hard side hustles, and all their quirks make Micheals, Michaels.
Under this platform, I helped launched multiple campaigns to touch on key moments in time – the pandemic, the holidays, and millennial pink – turning Michaels into a purpose-driven brand, resulting in an unsolicited $5B acquisition of the company.
We won some pretty cool awards, too.
Silver Cannes Lion– Creative Business Transformation category
Gold National Effie – Retail category
Gold London International Award – Transformative Business Experience category.