Smartfood Pops It Up

To launch Smartfood Popcorn’s fresh new packaging, we created an OLV campaign inspired by the movement and energy of popcorn. With the new tagline “Pop it Up”, we set out to create content that was playful, unexpected, and could inspire you to be a little more silly when you’re workin’ late.

Oh, and that beat you hear? That’s a custom music track made out of the sweet sweet sounds of popcorn shaking it up in the bag.

Team – Kendra Bergman

We also created a handul of :06 second ads to drive appetite appeal and brand awareness.

In addition, I created the tagline lock up, informed the color palette, and color application throughout the rebrand.